Privacy policy

Privacy Policy

Last updated: 11 March 2026

EventTape.se (“we”, “us”, “our”) is operated by StickyTape AB. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you use EventTape.se and our related digital services.

We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

1. Data Controller

StickyTape AB, company registration number 559478-7946, is the data controller responsible for the processing of your personal data.

If you have any questions about how we handle your information, please contact us:

Contact details

Email: kundservice@eventtape.se
Address: StickyTape AB, Bäckevarv 280, SE-442 95 Hålta, Sweden
Phone: +46 708 73 61 71

2. Personal Data We Collect

We only collect and process personal data that is necessary for specific purposes and in accordance with GDPR.

Examples of personal data we may collect include:

Identity Information

First name, last name, customer ID, and date of birth where relevant.

Contact Information

Billing address, delivery address, email address, and telephone number.

Order and Payment Information

Information related to purchases, payment method, billing details, and order history.

Technical Information

IP address, browser type, device information, and information collected through cookies and similar technologies.

Usage Information

Information about how you interact with our website, including browsing behaviour, pages visited, clicks, and product preferences.

We collect personal data directly from you when you place an order, subscribe to our newsletter, create an account, or contact us. We may also collect certain technical information automatically through cookies and similar technologies.

3. Why We Process Your Personal Data

We process your personal data to provide our products and services and to meet our legal and contractual obligations.

We process personal data for the following purposes:

Performance of a Contract

To process orders, deliveries, returns, and payments.

Legal Obligations

To comply with legal requirements such as accounting, tax, and consumer protection laws.

Legitimate Interests

To improve our website, services, customer experience, analyse usage patterns, and develop our business.

Marketing

Where you have provided consent, we may use your email address or other contact details to send newsletters, product updates, and promotional offers. You may unsubscribe at any time using the unsubscribe link in our emails or by contacting us directly.

4. Personal Data for Advertising and Customer Matching

We may use personal data such as your email address or phone number to show relevant advertising through digital advertising platforms.

This may include services provided by platforms such as Google and Meta, including customer matching or audience matching services.

For these purposes, certain data may be shared in encrypted or hashed form in order to:

  • show more relevant advertising to existing customers

  • exclude existing customers from specific campaigns

  • create similar audiences for marketing purposes

This processing is based either on our legitimate interest in marketing our products and services or your consent, depending on how the data was collected and applicable legal requirements.

We only share data in accordance with applicable data protection laws and platform policies. Your data is only used in connection with EventTape and StickyTape AB’s own advertising activities and not for third-party marketing.

We only use personal data collected directly from you (first-party data) or from partners legally authorised to share such information.

5. How Long We Store Your Personal Data

We only store personal data for as long as necessary to fulfil the purposes for which it was collected or as required by applicable law.

For example, order and payment records may be retained for at least seven (7) years in accordance with Swedish accounting legislation.

6. Sharing Personal Data with Third Parties

To operate our business and provide our services, we may share personal data with carefully selected third parties, such as:

Service Providers and Suppliers

For example shipping carriers, logistics providers, IT providers, and hosting partners.

Payment Providers

To securely process payments and prevent fraud.

Marketing Platforms

For example Google, Meta, or similar advertising platforms to help us deliver relevant marketing.

Public Authorities

Where disclosure is required by law or regulation.

All third parties processing personal data on our behalf do so under appropriate data processing agreements and in accordance with GDPR.

7. International Data Transfers

Some of our service providers may be located outside the EU/EEA, including in countries such as the United States.

Where personal data is transferred outside the EU/EEA, we ensure that appropriate safeguards are in place, including where applicable:

  • the European Commission’s Standard Contractual Clauses (SCCs)

  • adequacy decisions by the European Commission

  • other lawful transfer mechanisms recognised under GDPR

8. Data Security

We use appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, disclosure, or alteration.

These measures may include:

  • encryption

  • pseudonymisation

  • restricted access controls

  • secure storage systems

Access to personal data is limited to authorised personnel only.

9. Your Rights

Under GDPR, you have a number of rights regarding your personal data.

These include:

  • Right of access – to request information about the personal data we hold about you

  • Right to rectification – to request correction of inaccurate or incomplete information

  • Right to erasure – to request deletion of your personal data in certain circumstances

  • Right to restriction of processing

  • Right to data portability

  • Right to object – including the right to object to processing for direct marketing purposes

To exercise any of your rights, please contact us at:

kundservice@eventtape.se

We aim to respond to all requests within 30 days.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • ensure website functionality

  • improve user experience

  • analyse website traffic and performance

  • measure and optimise advertising campaigns

You can manage or disable cookies through your browser settings at any time.

For more information, please see our Cookie Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example due to changes in legislation, business operations, or how we process personal data.

The latest version will always be available on eventtape.se.

12. Contact and Complaints

If you have any questions, concerns, or complaints regarding how we process your personal data, please contact us:

Email: kundservice@eventtape.se

You also have the right to lodge a complaint with your local data protection authority.

For customers in Sweden, complaints may be submitted to:

Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten – IMY)
www.imy.se

If you are located in another EU/EEA country, you may also contact your local supervisory authority.